Sales & Revenue - Sales & Business Development
Business Development Manager
Manager Level
Independently auditedFinds, wins, and expands the revenue the business runs on. Owns a team, its output, its hiring, and its development.
Audited package
Built, independently audited role package. Everything on this page is written for this seat.
Your Stack (Swappable)
This role works against whatever tools you already run. We list the tool categories the role operates in, never a named vendor, so you are never asked to replace a system that works.
- Capability area
- CRM
- Sales Engagement
- Prospecting & Data Enrichment
- Conversation Intelligence
- Intent and account intelligence
- Enablement
- Analytics & BI
Deliverables
- Account research and points of view
- Discovery and qualification notes
- Proposals and mutual action plans
- Forecast rationale
Responsibilities
- Own the team pipeline-creation target and an evidence-based weekly plan to achieve it
- Run inbound response or outbound prospecting programs with clear ICP, message, cadence, and quality controls
- Coach research, personalization, cold calling, qualification, objection handling, and handoff quality
- Hire and ramp SDRs or BDRs through observable skill and live-work milestones
- Maintain an explicit acceptance and feedback SLA with Account Executive teams
- Inspect conversion by source, cohort, segment, seller tenure, and handoff outcome
- Partner with Marketing, Product Marketing, Sales leadership, Enablement, Revenue Operations, and GTM Systems
- Build a fair career path while preserving the difference between readiness evidence and guaranteed promotion
The essence of this seat
The Business Development Manager is the frontline people manager of a Sales Development or Business Development team who owns qualified pipeline creation, inbound or outbound program execution, activity quality, hiring and ramp, and the service level that transfers accepted opportunities to Account Executives.
Signature move
Start from the pipeline creation plan and SDR or BDR-to-AE acceptance ledger and confirm its source, freshness, scope, owner, definitions, assumptions, and missing evidence before accepting a status or conclusion
What good looks like
source control, artifact craft specific to frontline pipeline-creation management, and a clear line between analysis and approval
Decision rights
- - the team qualified-meeting, accepted-opportunity, and sourced-pipeline targets
- - inbound or outbound cadence execution, activity-quality standards, account or lead coverage, and daily operating rhythm
- - SDR and BDR hiring, ramp, coaching, daily performance management, and career development
- - the handoff quality and operating SLA with Account Executives inside the approved qualification model
- - diagnosis and correction of reply, connect, meeting-held, meeting-to-opportunity, and acceptance problems
Not to be confused with
Unlike the Sales Manager (closing team) and Commercial BDR Manager (segment-specific)
Working vocabulary
What this role does
The Business Development Manager is the frontline people manager of a Sales Development or Business Development team who owns qualified pipeline creation, inbound or outbound program execution, activity quality, hiring and ramp, and the service level that transfers accepted opportunities to Account Executives. It is a Manager seat whose defining outcome is the team creates enough accepted, ICP-aligned pipeline with honest qualification, repeatable outreach, fast handoffs, and a credible development path without gaming meeting counts or damaging the market. The work is anchored in frontline pipeline-creation management, not generic management language. The signature record is the pipeline creation plan and SDR or BDR-to-AE acceptance ledger, because that record makes the team's claims, evidence, decisions, hand-offs, and unresolved risk inspectable. This seat owns the team qualified-meeting, accepted-opportunity, and sourced-pipeline targets; inbound or outbound cadence execution, activity-quality standards, account or lead coverage, and daily operating rhythm; SDR and BDR hiring, ramp, coaching, daily performance management, and career development; the handoff quality and operating SLA with Account Executives inside the approved qualification model; diagnosis and correction of reply, connect, meeting-held, meeting-to-opportunity, and acceptance problems. It advises on ICP, segment strategy, campaign and content strategy, routing architecture, territory design, compensation, and permanent capacity; sales qualification and opportunity-stage policy owned by Revenue Operations and Sales leadership; promotion, compensation, formal discipline, termination, leave, accommodation, and protected decisions. It escalates pipeline target or capacity gaps that require headcount, market, territory, source, or investment changes; systemic lead quality, routing, data, consent, deliverability, brand, or AE-acceptance issues; formal performance, conduct, compensation, promotion, leave, accommodation, retaliation, or employment matters. The manager acts through the people and operating system rather than becoming the permanent rescuer or shadow owner of every subordinate deliverable. Against Sales Manager, This seat manages pipeline creation measured in qualified opportunities and sourced pipeline; the Sales Manager manages Account Executives measured on commercial close and bookings. Hand accepted opportunities to the closing team and use downstream feedback to improve quality without taking the close. Against Senior Business Development Representative, The Senior BDR is a senior IC who handles difficult prospecting and mentors through influence; this seat owns headcount, program, official targets, and performance. Delegate strategic plays and peer craft work while retaining formal people and pipeline-system accountability. Against Commercial BDR Manager, This seat is segment-agnostic or broad; the Commercial BDR Manager specializes in the mid-market ICP, message, pace, economics, and feed to Commercial AEs. Route commercial-segment standards to the dedicated manager where that seat exists and retain shared BD governance. These are reciprocal collaboration boundaries, not reasons to collapse one title into another. Every named roster title remains a separate 1:1 role package.
Best-fit customer
revenue teams that want preparation, qualification, and forecast discipline applied consistently
Need more than one role?
Buying the whole team or the complete department lowers your effective cost per role at every tier of the ladder.