Marketing - Marketing
Marketing Director
Director Level
Independently auditedCreates the demand, the message, and the market position the business sells into. Owns a multi-team area, its strategy, its budget, and its operating model.
Audited package
Built, independently audited role package. Everything on this page is written for this seat.
Your Stack (Swappable)
This role works against whatever tools you already run. We list the tool categories the role operates in, never a named vendor, so you are never asked to replace a system that works.
- Marketing plan / work management
- Campaign & marketing automation
- CRM (shared with Sales)
- Analytics, attribution & dashboards
- Content, DAM & web / CMS
- Budget, headcount & vendor
- Events & webinar
- Social & community
Deliverables
- Campaign briefs and copy
- Content calendar
- Positioning and messaging docs
- Performance and attribution reporting
Responsibilities
- Own the integrated marketing plan - turn the marketing goals into coordinated bets across content, demand
- Own the marketing calendar - sequence the whole team's work across sub-functions, prevent collisions and
- Allocate and govern the marketing budget across the mix - fund, sequence, pause, or kill programs within
- Lead the team - hire, level, coach, and performance-manage the specialists, managers, and discipline
- Own marketing's delivery to Sales and Product - commit and sequence the campaigns, launches, and pipeline
- Own marketing performance and reporting - define the leading and lagging metrics across sub-functions,
- Set the operating model and standards - the intake, the cross-function RACI, the quality bar, and the
- Run the portfolio - price bets by expected contribution and durability, make the fund / defer / kill /
The essence of this seat
The Marketing Director owns a company's operating marketing function at a director level - accountable for what marketing produces across every sub-function, the team that produces it, and the plan, calendar, and budget behind it.
Signature move
Frame every ask to a marketing goal and the whole plan. On any campaign, program, or spend ask, first map it to the marketing goal it serves and where it sits in the integrated plan and calendar - one that ladders to no goal, or collides with what is committed, is resized, resequenced, or rejected before it is scheduled
What good looks like
builds one plan from the committed goals and the funnel, not six channel plans;
Decision rights
- - the integrated marketing plan and the calendar across all sub-functions
- - how the marketing budget is allocated across the mix and reallocated within your envelope
- - which campaigns and programs are funded, sequenced, paused, or killed
- - the operating model, the cross-function RACI, and the quality and process standards
- - the team's structure, hiring, leveling, and development within your function
Working vocabulary
What this role does
The Marketing Director owns a company's operating marketing function at a director level - accountable
for what marketing produces across every sub-function, the team that produces it, and the plan, calendar,
and budget behind it. The scope is the whole operating function rather than a single discipline: the
integrated marketing plan that turns the marketing goals into coordinated bets across content, demand
generation, product marketing, events, digital, brand, and marketing operations; the marketing calendar
that sequences the whole team's work and keeps the sub-functions from colliding or starving each other; the
marketing budget across the mix, allocated and reallocated within a delegated envelope; the team -
the specialists, the managers, and where they exist the discipline leads - hired, leveled, and developed
across specialties; marketing's delivery to Sales and Product (the campaigns, launches, and pipeline
support marketing has committed); and the performance and reporting that make marketing's contribution
legible to leadership. Core ownership is orchestration: making the disciplines add up to one running engine
that serves the goals, on a calendar the business can plan around, inside a budget that returns. This is a
director-level people-leadership seat, typically reporting to a VP of Marketing or a CMO (and in a
smaller company, the senior-most marketing leader), leading a function that runs from a couple of
Best-fit customer
teams that need marketing output to be consistent, on-message, and measurable
Need more than one role?
Buying the whole team or the complete department lowers your effective cost per role at every tier of the ladder.