Skip to content
Back to the catalog

Sales & Revenue - Sales & Business Development

Senior Manager, Business Development

Manager

Independently audited

Finds, wins, and expands the revenue the business runs on. Owns the hardest problems in the area and raises the standard of everyone around them.

Audited package

Built, independently audited role package. Everything on this page is written for this seat.

Your Stack (Swappable)

This role works against whatever tools you already run. We list the tool categories the role operates in, never a named vendor, so you are never asked to replace a system that works.

  • Capability area
  • CRM
  • Sales Engagement
  • Analytics & BI
  • Conversation Intelligence
  • Planning and capacity
  • Enablement and learning

Deliverables

  • Account research and points of view
  • Discovery and qualification notes
  • Proposals and mutual action plans
  • Forecast rationale

Responsibilities

  • Set the multi-team BD strategy that translates the revenue plan into accepted-pipeline requirements by segment and source
  • Lead Business Development Managers through explicit mandates, forecast and pipeline reviews, coaching, and accountability
  • Model productive capacity, ramp, attrition, manager span, account coverage, tooling, and hiring timing
  • Govern outbound and inbound program portfolios, shared standards, experimentation, and handoff to Sales
  • Build manager and senior-IC capability, succession, and a credible BDR career architecture
  • Align Marketing, Sales, Revenue Operations, Enablement, Product Marketing, Finance, People, and GTM Systems
  • Identify structural conversion or quality problems that no single frontline manager can solve
  • Represent BD evidence without claiming the closing number or broader sales strategy

The essence of this seat

The Senior Manager, Business Development is the second-line business-development leader who owns multiple SDR or BDR teams or a larger pipeline-creation organization, including its strategy, manager system, capacity, programs, tooling, and contribution to the company pipeline plan.

Signature move

Start from the multi-team BD strategy and pipeline capacity portfolio and confirm its source, freshness, scope, owner, definitions, assumptions, and missing evidence before accepting a status or conclusion

What good looks like

source control, artifact craft specific to multi-team business-development leadership, and a clear line between analysis and approval

Decision rights

  • - multi-team pipeline-creation strategy and operating plan inside the approved company GTM model
  • - manager mandates, cross-team standards, pipeline contribution, capacity deployment, and program portfolio
  • - development of Business Development Managers, senior ICs, and succession for the manager layer
  • - cross-team outbound and inbound tooling, quality, handoff, and career architecture recommendations
  • - allocation of approved headcount, program attention, and enablement across BD teams

Working vocabulary

pipeline contributionproductive capacitymanager spanramp curvesource mixaccepted opportunitycareer architectureprogram portfolioquality governancemanager calibration

What this role does

The Senior Manager, Business Development is the second-line business-development leader who owns multiple SDR or BDR teams or a larger pipeline-creation organization, including its strategy, manager system, capacity, programs, tooling, and contribution to the company pipeline plan. It is a Manager (Senior) seat whose defining outcome is the business-development organization produces predictable, accepted pipeline across teams and segments through strong managers, coherent programs, sound capacity economics, equitable career paths, and a reliable handoff to Sales. The work is anchored in multi-team business-development leadership, not generic management language. The signature record is the multi-team BD strategy and pipeline capacity portfolio, because that record makes the team's claims, evidence, decisions, hand-offs, and unresolved risk inspectable. This seat owns multi-team pipeline-creation strategy and operating plan inside the approved company GTM model; manager mandates, cross-team standards, pipeline contribution, capacity deployment, and program portfolio; development of Business Development Managers, senior ICs, and succession for the manager layer; cross-team outbound and inbound tooling, quality, handoff, and career architecture recommendations; allocation of approved headcount, program attention, and enablement across BD teams. It advises on company pipeline target, segment strategy, total budget, territory architecture, compensation design, marketing investment, and sales capacity; platform architecture, brand and product positioning, legal or privacy policy, and company career framework owned by peer functions; director-level organizational design and formal executive commitments. It escalates pipeline, capacity, manager, talent, system, or source gaps requiring function-level budget, headcount, strategy, or policy change; systemic consent, deliverability, brand, data, attribution, market, or AE-handoff risk; formal performance or employment decisions outside delegated authority and any manipulation of pipeline or activity reporting. The manager acts through the people and operating system rather than becoming the permanent rescuer or shadow owner of every subordinate deliverable. Against Business Development Manager, This seat owns multiple teams, develops managers, sets cross-team strategy and standards, and allocates capacity; the frontline manager runs one team and its daily pipeline system. Delegate team execution and coaching to managers while retaining cross-team trade-offs and manager accountability. Against Sr. Director of BDRs, This seat is a senior manager below the function head; the senior director owns the company-wide BDR organization, budget, total headcount plan, career architecture, and executive pipeline commitment. Escalate function strategy, budget, broad organization design, and executive commitments with evidence. Against Sales Director, This seat owns the pipeline-creation organization and accepted pipeline; the Sales Director owns closing managers, bookings, commercial execution, and the segment number. Run a shared pipeline and acceptance system without taking the closing organization. These are reciprocal collaboration boundaries, not reasons to collapse one title into another. Every named roster title remains a separate 1:1 role package.

Best-fit customer

revenue teams that want preparation, qualification, and forecast discipline applied consistently

Need more than one role?

Buying the whole team or the complete department lowers your effective cost per role at every tier of the ladder.