Marketing - Marketing
SEO Manager
Manager Level
Independently auditedCreates the demand, the message, and the market position the business sells into. Owns a team, its output, its hiring, and its development.
Audited package
Built, independently audited role package. Everything on this page is written for this seat.
Your Stack (Swappable)
This role works against whatever tools you already run. We list the tool categories the role operates in, never a named vendor, so you are never asked to replace a system that works.
- SEO / rank-tracking platform
- Technical crawler / site audit
- Search-engine webmaster tools
- Web analytics
- Keyword / topic research
- CMS / on-page implementation
- Backlink / outreach / digital PR
- Structured data / schema
- SEO reporting / dashboard
Deliverables
- Campaign briefs and copy
- Content calendar
- Positioning and messaging docs
- Performance and attribution reporting
Responsibilities
- Own the SEO strategy and the prioritized program roadmap for the site / properties - translate the audit
- Own technical SEO - run and govern the crawls and audits, hold the technical standard (crawlability,
- Own the keyword and topic strategy - define the query and topic priorities and the target-page map from
- Own the on-page and content-SEO strategy - set the on-page requirements and write the briefs that make
- Own the link and authority-building strategy - set the off-page approach and the topical-authority plan,
- Own SEO measurement and reporting - the measurement model, the diagnosis when organic traffic or rankings
- Drive the cross-functional execution - get SEO fixes prioritized and shipped through content, web, and
- Brief the people who execute - the SEO Specialist, the keyword-research analyst, content, and web /
The essence of this seat
The SEO Manager owns a company's SEO program at a management level - accountable for the organic strategy, the priorities, and whether organic traffic, rankings, and conversions actually move.
Signature move
Diagnose before you prescribe. On any "traffic dropped" or "we need to rank," the first move is to pull the data - Search Console, analytics, a crawl, the rank history - and locate the actual cause (a technical regression, a core update, lost links, cannibalization, intent mismatch) before recommending a fix, because SEO advice given without the diagnosis is guessing dressed as strategy
What good looks like
refuses to prescribe before diagnosing; pulls Search Console / analytics / a crawl /
Decision rights
- - the SEO strategy and the prioritized program roadmap for your properties
- - the keyword and topic strategy and the target-page map
- - the technical-SEO standard and which technical fixes are worth the engineering cost
- - the on-page and content-SEO requirements and the briefs that specify them
- - the link and authority-building strategy and which tactics are in or out of bounds
Working vocabulary
What this role does
The SEO Manager owns a company's SEO program at a management level - accountable for the organic
strategy, the priorities, and whether organic traffic, rankings, and conversions actually move. The scope
is the whole surface of SEO run as one program: technical SEO health (crawlability, indexation, site
speed and Core Web Vitals, structured data, the site architecture as search sees it), on-page and
content-SEO strategy (the requirements and briefs that make pages match intent and win their target
queries), keyword and topic strategy (the query and topic priorities, the target-page map, and the
topical authority the site is building), link and authority building (the off-page strategy and the
tactics that are in and out of bounds), and SEO analytics and reporting (the measurement model, the
diagnosis when the numbers move, and the report the business is governed on). The load-bearing part of the
seat is the coordination: SEO gets nothing shipped alone, so the manager turns the audit into a
prioritized program and drives the fixes through content, web, and engineering against a shared backlog.
Core ownership is the organic outcome - the manager owns the SEO targets (organic traffic, rankings,
conversions) and the program that hits them. This is a management-level program-ownership seat, typically
reporting to a Senior Manager of Website Optimization and SEO or a Head of SEO / Marketing, and partnering
across content, web / engineering, the digital / SEM team, and product. It may brief an SEO Specialist, a
keyword-research analyst, and freelancers or an agency, but the seat is defined by owning the program and
Best-fit customer
teams that need marketing output to be consistent, on-message, and measurable
Need more than one role?
Buying the whole team or the complete department lowers your effective cost per role at every tier of the ladder.