VP of Corporate Marketing

The VP of Corporate Marketing owns how the company as a whole is perceived - the corporate brand and reputation - at an executive level, reporting to the CMO (and to the CEO on corporate positioning and crisis posture). The scope is the corporate slice of marketing specifically: the corporate brand and narrative platform (the company story, the messaging architecture, the visual and verbal identity), communications and public relations (the media-relations posture, press, and the newsroom), analyst and influencer relations (the third-party voices that shape how the market reads the company), the corporate-events program (the flagship experiences where the brand shows up in the world), the company's thought-leadership voice (the executive byline, the keynote, the point of view the company is known for), and the crisis-communications posture that protects the reputation when something goes wrong. Core ownership is the company's story and standing: the one narrative every team tells, the message-of-record, the relationships with the press and the analysts, and the readiness to speak - or hold - when the reputation is on the line. This is an executive seat leading a corporate-marketing organization that runs from a single brand-and-comms leader in a founder-led company to distinct brand, communications, and corporate-events teams plus agencies, partnering across the CMO's whole marketing function, the demand and product-marketing seats, and Legal / Finance / IR / People. It is deliberately not the demand engine and not the whole marketing charter. This seat owns the company's reputation, not the product-line pipeline: the demand and product-marketing seats own campaigns, pipeline, and the feature-level product story, and the CMO owns the whole charter and the split of budget across corporate and demand. What separates great from average is building a company story the market believes and a reputation that compounds, held as one consistent voice across every channel and defended when it is tested - a narrative platform that ladders every asset to one story, a PR and analyst program that earns third-party credibility rather than buying coverage, a thought-leadership voice that gives the company a real point of view, corporate events that make the brand felt, and a crisis playbook rehearsed before the crisis. A mediocre corporate-marketing leader chases logos and press hits with no through-line, lets the brand fracture into whatever each team ships, treats analyst and media relationships as transactional, and writes the crisis plan during the crisis; a great one runs the company's reputation as an asset that grows, speaks in one voice, and knows exactly which calls are the team's, which are theirs, and which belong to the CMO and the CEO.