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The catalog

616 roles, 27 teams, 16 departments. Every seniority variant is its own product, because a Manager and a Director do different work.

89 roles match

Marketing

Audited

CMO

C-Suite / Executive

The growth-stage CMO owns the company's marketing-to-revenue engine at the executive level - accountable to the CEO and the board for marketing's contribution to growth, and for the whole function that produces it.

CRM (shared with Sales)Marketing AutomationAnalytics / attribution & pipeline reporting

$124.99 once

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Marketing

Audited

Demand Generation Specialist

IC / Practitioner

The Demand Generation Specialist is the execution engine of the demand function.

Marketing-automation platformCRMLanding-page / form builder

$24.99 once

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Marketing

Audited

Email Marketing Manager

Manager Level

The Email Marketing Manager owns a company's email marketing program at a management level - accountable for the channel the business relies on for owned, permission-based reach, the standard it is run to, and the outcomes it commits to.

ESP / email platformMarketing automation / lifecycle flowsCRM / CDP & consent store

$74.99 once

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Marketing

Audited

Events Manager

Manager Level

The Events Manager owns the end-to-end execution of a company's events program - trade shows, conferences, webinars, hosted and owned events (user conferences, roadshows, executive dinners), and sponsorships.

Event & registration platformWebinar / virtual-event platformLead capture / badge scanning

$74.99 once

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Marketing

Audited

Marketing Director

Director Level

The Marketing Director owns a company's operating marketing function at a director level - accountable for what marketing produces across every sub-function, the team that produces it, and the plan, calendar, and budget behind it.

Marketing plan / work managementCampaign & marketing automationCRM (shared with Sales)

$124.99 once

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Marketing

Audited

Marketing Operations Manager

Manager Level

The Marketing Operations Manager owns and runs a company's marketing-operations program at a management level - accountable for the systems, the data, and the processes that let the marketing team execute reliably and prove what worked.

Marketing AutomationCRMEnrichment & data quality

$74.99 once

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Marketing

Audited

Marketing Operations Specialist

IC / Practitioner

The Marketing Operations Specialist is the execution engine of the marketing-operations function.

Marketing AutomationCRMData hygiene / dedup / enrichment

$24.99 once

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Marketing

Audited

PR / Comms Manager

Manager Level

The PR / Comms Manager owns a company's public-relations and communications program at a management level - accountable for how the company tells its story to the press and the market, and for protecting its reputation in the day-to-day.

Media database / outreachNewswire / distributionMedia monitoring & measurement

$74.99 once

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Marketing

Audited

PR / Comms Specialist

IC / Practitioner

The PR / Comms Specialist is the deliverable engine of the public-relations and communications function.

Media database / outreachWire / distributionMedia monitoring / clips

$24.99 once

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Marketing

Audited

Product Marketing Specialist

IC / Practitioner

The Product Marketing Specialist is the deliverable engine of the product-marketing function.

Competitive intelligence / win-lossSales-enablement platformContent / document creation

$24.99 once

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Marketing

Audited

SEO Manager

Manager Level

The SEO Manager owns a company's SEO program at a management level - accountable for the organic strategy, the priorities, and whether organic traffic, rankings, and conversions actually move.

SEO / rank-tracking platformTechnical crawler / site auditSearch-engine webmaster tools

$74.99 once

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Marketing

Audited

SEO Specialist

IC / Practitioner

The SEO Specialist is the execution engine of organic search.

Crawler / technical-auditSearch Console / index dataRank tracking

$24.99 once

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Marketing

Audited

Social Media Specialist

IC / Practitioner

The Social Media Specialist is the execution engine of the social function.

Publishing / schedulingSocial listening / monitoringCommunity / DM inbox

$24.99 once

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Marketing

Audited

Customer Advocacy Manager

Manager Level

The Customer Advocacy Manager owns a company's customer-advocacy and reference program - the discipline of turning happy customers into a renewable, governed asset the business can draw on to sell, to build credibility, and to reach buyers through the voices they trust.

CRM & reference managementAdvocate community / gamificationReview & ratings platform

$74.99 once

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Marketing

Audited

Customer Marketing Manager

Manager Level

The Customer Marketing Manager owns the customer-marketing program - how the company markets to the customers it already has, at a program-ownership level.

Marketing automation / emailCRMCustomer-success / health platform

$74.99 once

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Marketing

Audited

Principal Customer Marketing Manager

Manager Level

The Principal Customer Marketing Manager is the customer-marketing discipline's top individual contributor - the deepest practitioner in the practice of marketing to and through a company's existing customers (advocacy and references, customer lifecycle and expansion / retention marketing, customer community, executive-customer programs, and voice-of-customer), who scales the discipline through an operating model, a measurement standard, and the hardest bets rather than through a team they manage.

Advocacy / reference platformCRMMarketing automation / lifecycle

$74.99 once

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Marketing

Audited

Senior Customer Marketing Manager

Manager Level

The Senior Customer Marketing Manager is a senior individual contributor who owns customer marketing for a strategic segment or the flagship programs - the marquee customer stories, the executive advocacy, the strategic-account references, and the customer advisory board the company most depends on - and who lifts the whole discipline through the reusable patterns, playbooks, and quality bar the other customer marketers work to, and through the mentoring they give on the craft.

Advocacy / reference-management platformReview-site managementCRM / customer data

$74.99 once

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Marketing

Audited

VP Marketing

VP Level

The VP Marketing owns the running of the marketing engine at a functional-leadership level, reporting to a CMO.

Marketing plan / work managementMarketing automation & campaign executionAnalytics, attribution & dashboards

$124.99 once

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Marketing

Audited

VP of Marketing

VP Level

The VP of Marketing owns the entire marketing charter for the company and answers for it to the CEO.

Strategy, planning & budget modelBrand & content stackMarketing automation & campaign

$124.99 once

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Marketing

Audited

Campaign Specialist

IC / Practitioner

The Campaign Specialist is the build-and-launch engine of the marketing campaign function.

Marketing automation / emailLanding page / CMS / web builderWeb analytics / tag management

$24.99 once

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Marketing

Audited

Content Marketing Manager

Manager Level

The Content Marketing Manager is the first-line people leader of a content team - the seat that turns a content plan into reliable, on-standard output by leading the people who produce it.

Content & Asset Management (CMS/DAM)Analytics & BISEO & Web

$74.99 once

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Marketing

Audited

Content Marketing Specialist

IC / Practitioner

The Content Marketing Specialist is the execution engine of the content function.

Content & Asset Management (CMS/DAM)Writing / editingSEO & Web

$24.99 once

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Marketing

Audited

Demand Generation Manager

Manager Level

The Demand Generation Manager owns a company's demand-generation program at a program level - accountable for turning a revenue or pipeline goal into a running, measurable set of campaigns that source qualified pipeline for sales.

Marketing AutomationCRMPaid / ad platforms

$74.99 once

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Marketing

Audited

Director of Communications

Director Level

The Director of Communications owns the communications function within the company - the department accountable for the company's reputation and its narrative in the outside world and inside its own walls.

Comms strategy / planningMedia database & outreachMedia & social monitoring / listening

$124.99 once

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